Senior Design Leader with 20+ years of experience transforming UX into a strategic business imperative at Walmart , Amazon and Sapient Nitro. Proven track record of leading high-performing teams, driving innovation, and delivering measurable business impact at a global scale.
Walmart India
Senior Manager UX Design II
2020 - 2025
Amazon India - Seattle
Senior ux designer
2014 - 2019
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Publicis Sapient, India - Onsite
senior information architect
2010 - 2014
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Adobe
Quality engineer
2005 - 2007
I have also been part of Aol and BookmyShow on smaller engagements
For over two decades, I've dedicated my career to a single purpose: elevating user experience from a tactical function to a strategic imperative. My journey has been defined by a commitment to leading high-performing teams, fostering a culture of innovation, and delivering impactful, customer-centric solutions at a global scale. This is the story of that transformation.
As a Senior UX Lead at Walmart, I transformed the store fulfillment product from a developer-centric tool into a scalable, user-centered solution. My initial challenge was leading a small, two-person team to tackle outdated workflows and a non-user-friendly app.
I focused on mentorship and drove the adoption of a formal Figma design system, the first of its kind for our product, which introduced reusable components that drastically accelerated our workflows and ensured design consistency.
My team redesigned the core picking process and every other module, optimizing workflows that led to a more efficient and satisfying experience for store associates. I also spearheaded a complex transition from company-issued devices to personal smartphones, ensuring a seamless experience across various screen sizes and hardware. My team even went beyond traditional methods, monitoring online forums and implementing creative remote user testing to overhaul the app's notification system.
Ultimately, I transformed our team's role and our product's trajectory. I fostered a culture of collaboration, set new standards for design quality, and ensured that our work was a key driver of both operational efficiency and user satisfaction at a global scale.
I was a Senior UX Designer specializing in creating a superior shopping and seller experience across Amazon's retail platform. My work was focused on defining and achieving holistic product objectives across various devices, including web, mobile, and hybrid apps.
My design process was comprehensive and data-driven:
I developed conceptual diagrams, wireframes, and prototypes to explore and define solutions.
I leveraged a wide range of insights, including market analysis, customer feedback, and site metrics, to inform my design decisions.
I communicated high-level design strategies and detailed interaction behaviors to my cross-functional partners.
I had the opportunity to lead key projects that transformed the seller and customer experience, including Amazon Home Services, Seller Flex, Amazon India Lending Program, and the Seller Rewards Program. Throughout my work, I served as a strong advocate for the customer, championing user-centered design in a complex corporate environment.
Team & Culture Leadership
Championed a hybrid UX team structure**, successfully securing funding and buy-in from leadership to adapt to a modern work environment.
Established a comprehensive, end-to-end onboarding experience for new hires, ensuring a smooth and engaging transition for all new team members.
Created and managed a design intern program, partnering with colleges and internal teams to cultivate emerging talent and build a strong talent pipeline.
Successfully managed contractor relationships, ensuring seamless integration and high-quality output while maintaining team cohesion.
Increased overall team productivity by implementing new processes and providing strategic guidance.
Talent Development & Retention
Achieved an 80% team retention rate, demonstrating a strong ability to build a supportive and rewarding work environment.
Mentored over 12 designers across multiple locations, fostering their professional growth and development.
Promoted 4 team members, recognising and rewarding high performance and leadership potential.
Created and managed improvement plans for 3 designers, providing clear, actionable feedback and support to help them succeed.
Provided ongoing mentorship and career guidance to the entire team, helping designers define and achieve their long-term professional goals.
Collaboration & Innovation
Implemented collaborative design whiteboarding, specifically for remote teams, to enhance communication and co-creation.
Introduced and facilitated monthly "DTox" sessions to foster creativity, collaboration, and team bonding.
Encouraged and supported team participation in internal product hackathons, leading to three project wins and showcasing the team's innovative capabilities.
Established weekly "show and tell" sessions to promote knowledge sharing, feedback, and cross-pollination of ideas.
Strengthened cross-functional collaboration by mandating a data-driven design approach for every project, ensuring design decisions were grounded in user insights and business goals.